Want to sell more tees? We highly recommend taking photos of your products and sharing them on your own channels. It can seem daunting, right? But we’ve got a few tips based off insights we’ve learned over the years when sharing photos on our own channels. If you want to take photos that’ll drive sales and engagement rate… keep reading.
ORDER A SAMPLE ASAP
Mockups can perform really well on social. But we always notice our engagement rates boot into their thousands when we share ‘UGC’ (user generated content – AKA photos of your product). Your account manager can hook you up with printed samples so you can have some fun with your promo. ‘UGC’ is great for sales as shoppers can better visualise what they’re buying and get inspiration for what to wear it with.
FIND A FEW PEOPLE TO MODEL FOR YOU
It helps if you can show your product on a few different people. You can model yourself, and rope some mates in too. Having a few photos of different people, in different settings to share throughout your campaign means your audience won’t get bored of you always sharing the same photo every time you talk about it. It’ll also help hype build – our brains decide that something is in demand the more we see different people in something.
Got shy friends? Find ways to disguise them by cropping out their heads or getting them to hold props creatively!
SHOOT ON YOUR PHONE
You don’t need a fancy camera. And sometimes it helps to drive authenticity if you take selfies of yourself in your products too!
DON’T FORCE IT
You want your photos to look like genuine UGC – pictures of people wearing your work in their day-to-day lives. You could ask a mate to wear one on a night out, or while doing something they personally love – and take some photos of them as they go about their day. This can help your models feel more relaxed and comfortable too – which in turn makes the images more authentic.
GET SOME CROP SHOTS
While zoomed out mood shots can look sick, zoomed in crops are what we see perform well again and again. Zoom in on pocket details, play with crops – you don’t always have to show the full model.
MAKE SURE THE DESIGN IS CLEAR
Make sure that there are no creases or folds that obstruct the design on your tee before you take your pics.
No model? No problem. Pics of T-shirts being held up, laid flat, folded or held also work. The secret is to make it look authentic and in your own home or studio to sell the lifestyle.
ALWAYS THINK ABOUT LIGHTING
You want your pictures to be nice and bright. So choose a time of day that’s nice and bright or use some filters to heighten the brightness up if needed. Anything that’s dull or dingy tends to not grab people’s attention on the feed.
Want some more inspiration? Take a look at our Everpress Instagram to see what’s getting the likes in right now.