You have a great idea for a design (or you don’t yet – that’s okay too). This is where our pre-order campaign model comes in.
A creator (that’s you) launches a new T-shirt design online with a campaign lasting three weeks, for example. During this three week window the creator will collect as many pre-orders as possible through their campaign. Once the window closes, the campaign is complete. At this point, all product orders are gathered, sent to print at our print house and then shipped to the customer, wherever they are in the world.
More than a marketing tool, these campaigns are one of the best ways to ensure that costs stay down, maximising your profits in the process.
Let’s break it down.
PRINTING IN BULK = LOWER COSTS + BETTER PROFIT MARGIN
Put simply, it costs less to print more, which means you get more profit.
While the traditional print-on-demand model has its benefits, it requires the creator to print and ship every time an order is placed, making it harder to increase profit. The campaign model, on the other hand, allows you to benefit from scale by lowering costs – meaning more profit per item passed on to creators.
NO WASTAGE. NO DEADSTOCK
We only make what is needed.
Thanks to the pre-order campaign, we know exactly how much stock is needed and are able to produce just that. No more, no less. This means no excess T-shirts in landfill, and no boxes in the living room full of leftover products.
SCREEN PRINTING MADE ACCESSIBLE
Screen printing is the original printing method for clothing and it has stood the test of time with good reason: results are often more tactile, durable and striking.
Print-on-demand models generally require the use of direct to garment (DTG) printing in order to keep costs down. While there’s nothing wrong with DTG printing, we strive to use screen printing wherever possible.
This is where the campaign model comes in. Since all t-shirts are printed in bulk once the campaign has finished, it’s easier to reach the screen printing threshold and deliver a better quality product without eating into your profit margins.
YOUR SHIPPING TAKEN CARE OF
Arranging shipping on your own can be a pain, and an expensive one at that (ahem, Brexit).
Once a successful campaign has ended, your design as well as the stock tees are sent to our production department, where they are carefully prepped, printed and supervised. Once ready, your t-shirts are folded and packed with our 100% recycled shipping materials, before they are collected by a courier at the end of each day to be delivered around the world.
ALL THE HYPE, NONE OF THE RISK
What do all our star creators have in common? They’ve all learned to use hype and urgency to promote their tees via the campaign model.
We get it, launching your own merch with no experience can be daunting. But the campaign model allows you to build anticipation around your product with none of the risk. If you asked any of our creators, they’d tell you they mastered the art of collecting pre-orders through testing, tweaking and adjusting their products.
In no time, you’ll be designing sellout campaigns and making use of our relaunch function…
Does what it says on the tin. When a campaign ends it doesn’t end forever – you can relaunch it any time you see fit. Fans can even register their interest with the ‘relaunch request feature’.