When you design a T-shirt to sell online, it’s important to keep in mind the finished product. If your aim is to print quality garments using your artwork, then how that artwork is optimised for printing becomes vitally important.
Using our campaign builder you are able to have a pre-order campaign live and gathering orders in minutes, but at this point, you’re only half-way there. The campaign builder uses files that are optimised for digital purposes (like showing a digital mock-up on an online store) and which don’t generally have enough detail packed into them to be used for printing. So, with this in mind, it is super important that you deliver artwork that ticks all the key printing boxes (resolution, colour space, file-type) to our production team before the end of any successful campaign.
Key points to remember:
- Artwork uploaded to the campaign builder is used primarily for the digital mock-up shown on your campaign page.
- Only PNG files less than 10mb can be uploaded to the campaign builder.
- You will be prompted by email to send a high-resolution (300dpi) version of your artwork (ideally as a vector PDF or EPS file) to our team if your campaign is successful. This file is what is used for print.
- Artwork needs to be on a transparent background, here’s how to do it.
- We can print an area up to 396mm width x 490mm height on most standard garments.
- We don’t print over edges or seams.
- You can also email your high-resolution (300dpi) artwork to firstname.lastname@example.org at any time, referencing your campaign name once it is successful and has reached its minimum amount of orders.
Artwork and the Campaign Builder
It’s helpful to think of the artwork you upload to the campaign builder as being used mainly to create the digital mockup that is visible on your final campaign page. Because massive files can take forever to upload, we cap the maximum possible uploaded file size to 10mb.
When your campaign is successful, you’ll receive an email from our production team asking for the full resolution file (remember, always 300dpi). Once you’ve sent this over, we’ll keep it at hand, ready for print as the campaign ends. This step is super important as it helps us ensure that you’re getting the best print quality possible.
NOTE: We will default to the original uploaded file for printing if no other artwork is supplied to us before the end of a successful campaign.
Having 300dpi artwork is a must when printing T-shirts.
In most cases DPI is not something you see when viewing on a screen or when using artwork for digital purposes, so it’s easy to miss or forget. DPI means ‘dots per inch’ – a convoluted way of saying ‘amount of detail’. Exporting artwork to 300dpi will ensure that your artwork has enough detail packed in to allow for an accurate print.
Keep in mind that converting your file to 300dpi will significantly increase its size, this means it may be too big to upload directly to our campaign builder. Remember though, if your campaign is successful you will be prompted by email to deliver 300dpi, full-resolution artwork to our team.
When preparing your full resolution, 300dpi artwork, we strongly recommend you export files to a CMYK colour space to get the most accurate reflection of your design’s colours in the final print. Better yet, make sure you’re designing in CMYK from the beginning, this is a good way to make sure you’ll get an accurate colour print.
Cost effective colours
If you’re looking to make your print as cost effective as possible (increasing your profit margin and the likelihood of your campaign going to print) we recommend keeping designs to a maximum of 1-2 colours, remember black and white count here! Keeping designs to 1-2 colours is also a great way to give yourself the best chance of being screen printed, and we love screen printing. Designs with lots of fine details and many colours, and campaigns with a low quantity of orders, are likely to be printed direct to garment (DTG).
If you upload artwork to the campaign builder with a white, black or colour background, the campaign builder will assume it is part of your design, and everything from your profit margin to the look of your campaign will be affected. With this in mind we highly recommend you submit a transparent version of your design to avoid any issues with payouts or printing.
Our campaign builder offers two placements; front and back with a maximum print area of 396mm width x 490mm height. The vast majority of designs available on Everpress use these placements, though in some special cases we do offer additional placements. Get in touch if you want to discuss additional placements, these will be approved at the discretion of our production team. Custom placements significantly increase the minimum sales threshold before your campaign is successful and goes to print.
Cost effective placements
It’s worth keeping in mind that the total amount of placements – the different locations where you choose to have artwork printed onto a garment – will also have an impact your minimal sales price, and ultimately your margin. This is due to the fact that additional placements require extra setup work and therefor extra costs. If you are looking for the best ways to increase the biggest profit margin on your campaign we recommend sticking to 1 – 2 placements.
Our price calculator is a great way to visualise how adding additional placements and colours impacts your minimum sales price, margin and possible print method. Check it out here.
As always, we’re here to help. Shoot us an email to email@example.com and we’ll respond to your questions as quickly as possible.