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ABOUT YOUTUBE SHORTS

YouTube Shorts is a way for anyone to connect with a new audience using just a smartphone and the Shorts camera in the YouTube mobile app. With capture and editing tools built right into the YouTube app, people can shoot, share and watch short, 60-second or less vertical videos. YouTube Shorts are now averaging over 70 billion daily views, and are being watched by over 2B logged-in users every month.

ABOUT THE CAMPAIGN

A new wave of unusual hobbies is sweeping over Britain this summer, with Hobby Horsing, Kintsugi, Mini Baking, and Lute Playing all rising in popularity according to YouTube.

Despite these hobbies gaining popularity, the nation is proving shy about their new talents, with over half (54%) preferring to learn a new hobby alone or with strangers. Of those people who have kept their hobbies secret from their loved ones (14%), nearly half (46%) had done so due to fear of judgement. Among them, 38% worry that their new hobby might be perceived as weird.

As fashion and self-expression come hand in hand, YouTube has partnered with independent clothing brand Everpress to design a range of free limited edition t-shirts to empower Brits to wear their passions with pride, without fear of judgement. The collection celebrates the rise of hobbies that are often not represented in mainstream fashion or sports brands.

The bespoke range features four new trending niche hobbies that have seen the biggest increase in (search) interest on YouTube*, Hobby Horsing, Kintsugi, Mini baking, and Lute-playing, each uniquely designed by Everpress creators who champion individuality and creativity.

Trending hashtags ending in ‘core’ have quickly become integral to the YouTube vocabulary, marking a generation obsessed with new niches. From ‘craftcore’ and ‘cluttercore’ to ‘blokecore’ and ‘gorpcore’, the terms inform the subcultures that surround them, uniting like-minded people and their passions.

T&C’s

1. Eligibility:

Promotion OPEN TO INDIVIDUALS

1. To participate in the Promotion and be eligible for entry, the following conditions must be satisfied throughout the duration of the Promotion. You must:

a. be a resident of the United Kingdom including Northern Ireland and have an address for delivery in the United Kingdom (including Northern Ireland)..

b. be at least 18 and not an employee, officer, or director of Google, its subsidiaries and affiliated companies, or be the immediate family or living in the households of any such persons.

c. You may only submit one entry per person to the Promotion.

1. How to Participate:

To apply for a t-shirt, you must follow these steps:

1. Visit the Collection Page: Starting from 9 AM on July 25th, 2024, visit the YouTube Collaboration collection page

2. Choose a Design: Select one of the following t-shirt designs:

o Mini Baking

o Kintsugi

o Hobby-Horsing

o Lute Playing Note: Maximum of one t-shirt per person.

3. Select Your Size: Choose your desired size (available sizes: S, M, L, XL, 2XL) and add the t-shirt to your cart.

4. Checkout: Complete the checkout process by providing your contact and delivery details.

1. All data provided through the registration process must be complete and correct.

2. All submissions must be made during the Promotion Period. Any submissions made after the Promotion Period will be void.

3. Note that there is a limited availability of t-shirts; they will be allocated on a first come, first service basis. There is no guarantee you will be successful in receiving a t-shirt.

2. Key Dates:

1. This Promotion begins at 9:00am BST on 25 July 2024 and ends at 11.59pm BST on 21 August 2024 ("Promotion Period"). All deliveries will be made one month from the end of the Promotion Period.

See full terms and conditions here