raissa pardini

"Not everyone feels productive, not everyone will react to this crisis in the same way, everyone is allowed to embrace their feelings without feeling guilty to “fail” right now, it’s very important to keep that in mind. No judgment should come from our community but strength and understanding to make us better day by day. . .

The only thing that keeps us alive will be to reach out to others, let them know we love them. Treat ourselves without judgment, take a little time every day to learn something we wanted to for a long time. But also allow ourselves to do absolutely sweet nothing, if that’s what our bodies tell us to do. Let’s be kind to each other, we need to see some humanity and believe that all of us have something good in our hearts."

As creatives we’re good at expressing ideas, but not always expressing our worries. Did you know that 99% of a finished work is never seen, the doubt, the anxiety, the insecurity, the mistakes…the little voice inside telling you to just give up. Our work is often how we measure ourselves - the volume we’re making, how good or bad it is, how many clicks we’re generating. But this can take a heavy emotional and mental toll and it’s easier to bury your anxieties and to assume it’s you that’s the problem…

“Over a third of marketing professionals driven to depression and anxiety through work”

“65% of European creatives have experienced burnout”

“Depression ‘three times more likely’ in creative industries”

We wanted to create a platform where creatives can express those inner worries, but in a discreet way. ‘On the Inside’ brings together a group of leading creatives who've openly shared their deepest fears, doubts, or setbacks through a series of artworks. Using t-shirts as our canvas for expression, we've printed these creatives' works on the inside, encouraging anyone who wears them to flip their tee inside out and wear their worries with pride!

We will be donating a percentage of the profits raised from the campaign to PoetsIN, a charity dedicated to supporting mental health and wellbeing through the healing power of creativity. 

KesselsKramer was founded in Amsterdam in 1996 with the goal of creating radically honest work.

Our London studio launched 12 years later as KK Outlet, an East London shop and gallery with a home for our London-based creative, strategy and production team within it.

KesselsKramer London works for UK and international clients, and merges the fields of culture and communication to create strong bonds with audiences, driving success through insightful campaigns that get talked about. There’s madness in our method.