Ripple

Brody runs his design agency, Brody Associates, from his studio in London, working worldwide with clients such as Coca-Cola, BBC, Sony Music, Channel 4, Christian Dior, Supreme, Coca-Cola and Shiseido. He is Professor in the RCA’s School of Communication and a Royal Designer for Industry.

Previously president of D&AD, Brody has always led his practice through experimentation, exploration, and discovery through influential projects such as FUSE and the ADF. Brody has continually placed a key focus on education and how it could develop to better support creative development and opportunity.

The rhythmic outline, based on the letterforms of INTL, is intended to reflect the impact and opportunity of the event itself as a coming together of creative minds and ideas. The lack of specific form supports the idea of creativity being unfixed and forever evolving, and of limitless possibility.

The aim was to create something iconic and flowing. I started with both horizontal and stacked logotypes of the INTL initials, then expanded and stepped the outlines outwards and inwards to defocus the legibility. The result was then shifted to create a three-dimensional shimmering.