HELP THE FROGS

30% of profits will be donated to the International Union for Conservation of Nature. 

IUCN is a democratic Union that brings together the world’s most influential organisations and top experts in a combined effort to conserve nature and accelerate the transition to sustainable development.

Frogs have existed for nearly 300 million years, but they are threatened by disease, pollution, habitat loss, invasive species and climate change. Their populations have declined dramatically since the 1950s, and it is believed more than 120 species have already become extinct since 1980s.

Throughout their lifecycles, frogs have an important place in the food chain as both predators and prey. As tadpoles, they eat algae, helping regulate blooms and reducing the chances of algal contamination. Frogs are an important source of food for a variety of animals, including birds, fish, monkeys and snakes. The disappearance of frogs can disturb an intricate food web with cascading effects felt throughout an entire ecosystem.

Frogs need suitable land and freshwater habitats in order to survive. They also have highly permeable skin that can easily absorb bacteria, chemicals and other toxins. These traits make them susceptible to changes in the environment and great indicators of their environment's health.