{"id":9421,"date":"2020-08-03T11:56:20","date_gmt":"2020-08-03T10:56:20","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=9421"},"modified":"2020-08-03T17:12:43","modified_gmt":"2020-08-03T16:12:43","slug":"designing-better-future-humana","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/designing-better-future-humana\/","title":{"rendered":"Designing For A Better Future With Humana"},"content":{"rendered":"

Core Values\u00a0<\/span><\/h3>\n

Since its inception Humana\u2019s work has been rooted in social projects. \u201cThe way we started our studio was a little unusual,\u201d the duo explain. \u201cWe began with a project called \u2018For Design\u2019 which involved us travelling the world, exchanging our design services for accommodation and food.\u201d These community-minded, locally-focused beginnings have been key to the team\u2019s focus ever since, and have made for a studio ethos that\u2019s as concerned with their wider context as it is with design. As they continued: \u201cOur mission has always been to help other people achieve their dreams, because we believe that everyone has the potential to change the world. This carries through to our everyday work, the ideas we have, the projects we do, and the people we work with.\u201d\u00a0<\/span><\/p>\n

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Courtesy of Future Print Club<\/figcaption><\/figure>\n

Start Close to Home\u00a0<\/span><\/h3>\n

Through their work as a studio Humana have built a ready network of creatives, both people who they\u2019ve worked with previously and those who\u2019ve been on their radar for a little while now. When it came to Future Print Club, they decided to operate on the premise they\u2019d scale the project out: starting with people they knew and had relationships with, and then once they\u2019d worked out all the fine details in their earlier collections, moving up to bigger institutions and people who weren\u2019t in their network.<\/span><\/p>\n

The most important thing is to have a well-planned goal<\/span><\/p><\/blockquote>\n

\"everpress-blog-future-print-club-studio-humana-velkro\"
Courtesy of Future Print Club, design by Velkro<\/figcaption><\/figure>\n

It\u2019s a model that\u2019s worth thinking about for anybody embarking on a similar collaborative effort, especially if it involves working with multiple creatives and moving parts. By going with collaborators they knew, Humana cut out the inevitable outreach and logistics involved in finding new people, meaning they could get started quickly and keep their initial focus on getting the whole project running smoothly. \u201cWe talked with people we knew, explained the idea, and within the first few days we had a lot of confirmed artists,\u201d Humana said. \u201cThis way we had the opportunity to start the project fast. Now that is growing and we have more time, we can scale it to bigger organizations and help more and more people over time.\u201d<\/span><\/p>\n

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Courtesy of Future Print Club<\/figcaption><\/figure>\n

Know What You\u2019re Working Towards<\/span><\/h3>\n

\u201cWith a project like this, to start the most important thing is to have a well-planned goal,\u201d Humana said. \u201cWhich in this case is to help as many people as possible.\u201d <\/span>It might sound obvious, but when you\u2019re working with a lot of different moving parts, each with their own separate cause in mind, it can sometimes be easy to lose sight of the bigger project as one cohesive whole.\u00a0<\/span><\/p>\n

Keeping your overarching aim at the fore is a way of keeping everybody involved motivated, and on the same page too. \u201cWhen people come together anything is possible. We already knew this but for us the project has proved even more the power of collaboration,\u201d said the team. \u201cWe can feel the positive energy of the people working together, towards the same goal, to help other people.\u201d<\/span><\/p>\n

\"everpress-blog-future-print-club-studio-humana-anywhere-today\"
Courtesy of Future Print Club, design by Anywhere Today<\/figcaption><\/figure>\n

Room For Freedom<\/span><\/h3>\n

When it comes to collaborating, one of Humana\u2019s guiding principles is; \u201cBe creative and explore everything that comes to your mind.\u201d For Future Print Club, the studio makes room for this freedom of creativity by keeping guidelines as open as possible. Artists are free to choose whichever NGO they want to help (as long as there\u2019s no overlap) and the brief is kept simple. \u201cWe provide the print specifications and deadline, and we ask each artist to select an NGO and create a design that\u2019s somehow related to the NGO they select,\u201d they summarised. This approach makes for a collection of tees that are still unique enough to hold their own as standalone designs \u2013\u00a0important for a project where every T-shirt represents a totally different NGO.<\/span><\/p>\n

Explore everything that comes to your mind<\/span><\/p><\/blockquote>\n

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Courtesy of Future Print Club, design by Thomas + Jurgen<\/figcaption><\/figure>\n

T-Shirts Spread The Word<\/span><\/h3>\n

There\u2019s something unique in the fact that when you design a T-shirt for a cause, as opposed to making a print say, or a poster, every design will end up being worn. As the team put it, \u201cWe think of T-shirts as more human, because they\u2019re garments that you wear.\u201d By their very nature T-shirts get your message out there; they quite literally travel around with their wearers. And when it comes to getting attention for an NGO, T-shirts have a singular potential to start a real life conversation too. \u201cA T-shirt will get outside and spread the word, while a poster or print only stays in a home or office,\u201d they said.\u00a0<\/span><\/p>\n

\"everpress-blog-future-print-club-studio-humana-dittmar\"
Courtesy of Future Print Club, design by Dittmar<\/figcaption><\/figure>\n

We think of T-shirts as more human<\/span><\/p><\/blockquote>\n

Through Future Print Club Humana have also noticed that T-shirts are a more effective way to raise funds, as they explained, \u201cWe found that people are more likely to buy multiple T-shirts, compared to prints.\u201d Plus, the duo appreciate the creative freedom in the process of designing T-shirts. \u201cDesigning for T-shirts is much more expressive for us than designing a brand identity or website for a client,\u201d they continued. \u201cDuring the process, we are always questioning if someone would like to wear it.\u201d<\/span><\/p>\n

Read More: Starting From Nothing With\u00a0Matou\u0161 Mar\u0165\u00e1k<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Design studio Humana’s ‘Future Print Club’ project aims to focus the power of collaboration on building a better future. We caught up with him to chat design ethos, collaboration, and why T-shirts were the best medium for their message.<\/p>\n","protected":false},"author":19,"featured_media":9440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/9421"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=9421"}],"version-history":[{"count":20,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/9421\/revisions"}],"predecessor-version":[{"id":9455,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/9421\/revisions\/9455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/9440"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=9421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=9421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=9421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}