{"id":8177,"date":"2020-02-27T14:04:49","date_gmt":"2020-02-27T14:04:49","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=8177"},"modified":"2020-05-04T13:46:30","modified_gmt":"2020-05-04T12:46:30","slug":"introducing-type-in-focus","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/introducing-type-in-focus\/","title":{"rendered":"Introducing: Type In Focus"},"content":{"rendered":"

Type In Focus was born out of conversations between some of our creators. We landed on \u201cEmotion\u201d as the theme because of the possibilities it opened up in terms of adding a visual element to type design.<\/span><\/p>\n

\"Superimpose
Superimpose Studio’s ‘Services Unknown’ T-shirt design as part of Type In Focus<\/figcaption><\/figure>\n

At its heart, the campaign is about demystifying type, and making the process behind its design more accessible. \u201cI\u2019ve seen a few talks from type designers and foundries which have been fascinating, but can also be pretty intimidating,\u201d said our Head of Creatives Nick Law. \u201cType design can be portrayed as incredibly technical, which I personally love, but I can see how that may be off-putting. We wondered whether we could put together a project which featured top quality type in a more accessible way.\u201d<\/span><\/p>\n

\"patrick-savile-type-in-focus\"
Courtesy of Patrick Savile<\/figcaption><\/figure>\n

This is about making type design more accessible\u00a0<\/span><\/p><\/blockquote>\n

\u201cType is definitely not under-served in terms of coverage, and there are some quality resources out there dedicated to shining a light on the top designers in the field, but I can\u2019t recall a project that has brought so much of their work together,\u201d Nick added. \u201cPlus the medium of clothing is a unique way of amplifying the message.\u201d<\/span><\/p>\n

\"type-in-focus-everpress-hans-findling\"
Courtesy of Hans Findling<\/figcaption><\/figure>\n

For more insights into the world of type, we also headed to The Yarza Twins\u2019 studio to get the full low-down on their Love T-shirt design. And we hit up one of our favourites on the other side of the Atlantic, Travis Kane, to better understand his process.<\/span><\/p>\n

\"Jacob
Jacob Wise’s ‘Gabber Chamber Music’ T-shirt design as part of Type In Focus<\/figcaption><\/figure>\n

Our full list of designers:<\/strong><\/p>\n

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Pangram Pangram, The Crystal Beach, Colophon Foundry, Anthony Burrill, Ciara\u0301n Birch, E\u0301lise Rigollet, Kris Andrew Small, Regular Practice, Patrick Savile, The Yarza Twins, Jacob Wise, Jackson Green, Travis Kane, Superimpose, Studio Triple, Justin Sloane, Pierre Dufresne, Femme Type, Gregory Page, Deep Gnome, Bureau Borsche, Raoul Gottschling, A Practice For Everyday Life, Vrints-Kolsteren, Fraser Muggeridge, Simen R\u00f8yseland, Kristina Bartosova, Jesse Johanning, Fabio Furlani, Johannes Schnatmann, Studio Dumbar, Julien Hebert, Josh Saunders, Vivien Hoffmann, Koln Studio, Thomas Bauer, Hans Findling, Velvetine Type Foundry, Alex Slobzheninov.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Head here<\/a> to check out the full range of designs, and to shop the collection.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Type in Focus is our celebration of type, with 40 limited edition T-shirts designed in response to the theme EMOTION.\u00a0<\/p>\n","protected":false},"author":19,"featured_media":8310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/8177"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=8177"}],"version-history":[{"count":36,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/8177\/revisions"}],"predecessor-version":[{"id":9173,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/8177\/revisions\/9173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/8310"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=8177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=8177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=8177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}