{"id":6508,"date":"2019-10-09T10:32:35","date_gmt":"2019-10-09T09:32:35","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=6508"},"modified":"2019-10-16T11:08:27","modified_gmt":"2019-10-16T10:08:27","slug":"8-best-t-shirt-brand-collaborations-all-time","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/8-best-t-shirt-brand-collaborations-all-time\/","title":{"rendered":"8 of the Best T-shirt Brand Collaborations of All Time"},"content":{"rendered":"

Martine Rose x Nike<\/h4>\n

This 2018 capsule collection, which included T-shirts, saw UK designer Martine Rose partner with US sportswear giant Nike. Inspired by London\u2019s eclectic aesthetic, from everyday styling to club culture, and by her early years shopping for tracksuits in JD Sports, Rose\u2019s designs lean toward the baggy and oversized. Emphasising her focus on regular people, Nike\u2019s advertising shtick included hiring three \u201cordinary\u201d sellers to be the stockists for the collection.<\/span><\/p>\n

\"Nike
Nike x Martine Rose collection photographed by Tamara Rothstein<\/figcaption><\/figure>\n

Supreme x Keith Haring<\/h4>\n

Arguably the most visible emblem of streetwear\u2019s inexorable rise, Supreme has collaborated with everyone, including Nike, outdoors brand The North Face, and perhaps most symbolic of their ascent, fashion royalty Louis Vuitton. Back in 1998, they aligned themselves with the legacy of Keith Haring, the New York artist whose work was closely tied to the city\u2019s hip-hop, skater and club cultures of the 1970s onwards. The tee featured Haring\u2019s graffiti-style \u201cDog\u201d piece.<\/span><\/p>\n

\"Supreme
Supreme x Keith Haring 1998 T-shirt collaboration<\/figcaption><\/figure>\n

Dumbgood x Hollywood<\/h4>\n

Many brands tap into nostalgia for bygone pop culture \u2013 for merch-makers Dumbgood, it\u2019s their whole business model. Set up by two partners with years in the game of licensing and e-commerce, Dumbgood has built a brand around licensing official collaborations with the likes of Seinfeld, R.L. Stine horror series Goosebumps and Japanese anime Cowboy Bebop. They take a simple approach to their designs, a style that\u2019s likely to appeal to the intellectual property holders they approach with licensing requests. It also lends to the effect they\u2019re looking to achieve: a moment of nostalgic recognition in seeing a much-loved, half-forgotten icon.<\/span><\/p>\n

\"Dumbgood
Dumbgood x Blockbuster collection, images courtesy of @dumbgood<\/figcaption><\/figure>\n

Palace Skateboards x Umbro 2012<\/h4>\n

Umbro\u2019s eye-popping \u201890s creations for the likes of Ajax and Spurs have been seen through a fresh lens in recent years. Brands like Patta and Supreme have revitalised their designs for modern-day streetwear fans, many of whom were but a twinkle in their parents\u2019 eye in the era of the original kits\u2019 heyday. This whole period of reappraisal can be traced back to skateboard brand Palace. In line with their brand\u2019s celebration of the rave era, with its heady brew of football hooligans and music, their excellent 2012 Umbro collaboration centred around a pair of football jerseys, inspired by the England team\u2019s official kit for the 1990 World Cup in Italy.<\/span><\/p>\n

\"Palace
Palace Skateboards x Umbro 2012 T-shirt collaboration<\/figcaption><\/figure>\n

Alife x Wu-Tang Clan<\/h4>\n

Wu-Tang Clan and their distinctive logo are among the major icons of hip-hop history. Their T-shirts and other merch have long been popular in hip-hop circles and beyond, as have their tees for solo Wu-Tang side projects (such as Supreme\u2019s, featuring the artwork of GZA\u2019s<\/span> Liquid Swords<\/span><\/i> album). It was back in 2006, however, that Wu-Tang\u2019s manager decided to link up with Alife to release a debut collection of official merch. The collection was a hit and was quickly followed by black and yellow Everybody Hi sneakers, and a “R.I.P. ODB” varsity jacket.<\/span><\/p>\n

\"\"
Wu Wear adverts from the 1990s<\/figcaption><\/figure>\n

Come Tees x Eckhaus Latta<\/h4>\n

Come Tees\u2019 limited-run designs channel an invigorating punk spirit, and the label has counted Kanye West and Rihanna among its fans since starting out in 2009. Their 2018 collaboration with Eckhaus Latta showed both brands in a new light, with Come Tee\u2019s DIY, graffiti-inspired aesthetic giving Eckhaus Latta\u2019s androgynous designs an unpredictable edge.<\/span><\/p>\n

\"Come
Come Tees x Eckhaus Latta, image courtesy of Garmentory<\/figcaption><\/figure>\n

Advisory Board Crystals x Wikipedia<\/h4>\n

Worth including for the novelty value alone, 2018 saw one of the less expected fashion collabs: a link-up between nonprofit information behemoth Wikipedia and Advisory Board Crystals, a fledgeling, L.A. based label founded in 2016. Featuring the site\u2019s logo as its centrepiece, the long sleeve tee is a simple affair, the big block text \u2013\u00a0 \u201cInformation Master\u201d \u2013 playfully underscoring the possibilities enabled by the online encyclopedia. All proceeds from the shirt go to the Wikimedia Foundation, helping to keep the site going.<\/span><\/p>\n

\"Advisory
Advisory Board Crystals x Wikipedia T-shirt collaboration<\/figcaption><\/figure>\n

IDEA X Stussy<\/h4>\n

Not a T-shirt collaboration per se, but an insight into the grand possibilities that reside in the humble tee. This book saw Stussy connect with IDEA Books to celebrate its nearly 40-year history, starting on the California coastline of Laguna Beach, to being embraced worldwide by surfers and hip-hop heads alike. It traces the label\u2019s impact through one of its most important mediums: the T-shirt.<\/span><\/p>\n

\"IDEA
IDEA X Stussy T-shirt collaboration<\/figcaption><\/figure>\n

Read More: Our 21 Favourite T-shirt Designs of Summer<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

From Martine Rose to Keith Haring, we round up some of our all-time favourite T-shirt brand collaborations. <\/p>\n","protected":false},"author":19,"featured_media":6977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/6508"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=6508"}],"version-history":[{"count":22,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/6508\/revisions"}],"predecessor-version":[{"id":6979,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/6508\/revisions\/6979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/6977"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=6508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=6508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=6508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}