{"id":5635,"date":"2019-06-11T11:20:11","date_gmt":"2019-06-11T10:20:11","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=5635"},"modified":"2019-06-12T11:46:16","modified_gmt":"2019-06-12T10:46:16","slug":"a-change-of-kit","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/a-change-of-kit\/","title":{"rendered":"A Change of Kit: WWC2019"},"content":{"rendered":"

When we caught up with the gang, they explained that the gulf between the hype around last year\u2019s World Cup and the lack of visibility for this year\u2019s helped inspired the project. \u201cFootball should be enjoyed by everyone equally,\u201d as they put it, \u201cIt should not segregate, or be confined to half the population, which we\u2019ve seen all too often throughout history.\u201d<\/span><\/p>\n

I think the general public tends to put women at the periphery of our cultural discourse.<\/span><\/p><\/blockquote>\n

It\u2019s true. Although it\u2019s come a long way since the 1991 inaugural tournament in China, women\u2019s football doesn\u2019t yet enjoy the same status as men\u2019s. In England, the FA Women’s Super League has been steadily gaining recognition and standing since it was founded in 2011, but WSL players still earn 100 times less than their male counterparts, with salaries of about \u00a326,000 dwarfed by the \u00a32.64 million of the Premier League.<\/span><\/p>\n

\"Women's
Women’s World Cup T-shirts photographed by Charlie Jeffries<\/figcaption><\/figure>\n

One of the biggest factors that\u2019s helping to change this is the growing awareness and support for the game, and A Change of Kit aims both to promote the tournament and give practical help too, with all profits going towards organisations fighting for equal representation for women’s football in London.<\/span><\/p>\n

A Change of Kit curated a host of talents to design their shirts: Soft Power, Francesca Williams, Charlotte Ager, Karabo Poppy, Sarah Boris, Nina Carter, Matteo Gualandris, Warriors Studio, Minute Books, Roger Gutierrez, and Amy herself, so we asked a few to share why the project was important to them.<\/span><\/p>\n

Karabo Poppy<\/h3>\n

With a mandate to preserve the African Aesthetic, <\/span>Karabo Poppy\u2019s illustrations <\/span>give figures in the periphery the chance to take center stage and be represented in the conversations that extend the African continent.<\/span><\/em><\/p>\n

“I think the general public tends to put women at the periphery of our cultural discourse, especially when it comes to sport. For me, sport is a tool that helps level the playing ground, it’s you, your passion and skill.<\/span><\/p>\n

\"Women's
Women’s World Cup T-shirts photographed by Charlie Jeffries<\/figcaption><\/figure>\n

If I look at women in football, the role they’re playing in inspiring us to dream bigger and further and to open up conversations in sports that we’re not having, is so important. I’m hoping this project can help displace any misconceptions about what we, as women, can achieve in sport.”<\/span><\/p>\n

Francesca Williams<\/h3>\n

With an eye for the smallest details, art director and graphic designer (and <\/span>Everpress regular<\/span><\/a>) Francesca Williams\u2019 practice centres around fashion and editorial based projects.<\/span><\/em><\/p>\n

\u201cAs someone who loved playing football when I was younger, I think it\u2019s important for women’s sport to be valued just as much as men\u2019s. This is a great opportunity to help that happen.\u201d<\/span><\/p>\n

\"Women's
Women’s World Cup T-shirts photographed by Charlie Jeffries<\/figcaption><\/figure>\n

Charlotte Ager<\/h3>\n

Taking an expressive approach to colour and form, Charlotte Ager\u2019s hand-drawn illustrations take inspiration from forms of writing. <\/span><\/em><\/p>\n

\u201cI’m very happy to be part of this project because I love the way that football helps us connect with each other; it\u2019s able to bring together people from all over the world. However, I’m often frustrated that this huge cultural force revolves mostly around men, often excluding female participation from something that creates community.<\/span><\/p>\n

\"Women's
Women’s World Cup T-shirts photographed by Charlie Jeffries<\/figcaption><\/figure>\n

I think raising awareness of female participation in sport is vital to encourage women to be involved in it at all levels, which will, in turn, create a more welcoming environment.\u201d<\/span><\/p>\n

Sarah Boris:<\/h3>\n

Often tapping into current culture, Sarah Boris uses bold graphics to communicate empowering messages.<\/span><\/em><\/p>\n

\"Women's
Women’s World Cup T-shirts photographed by Charlie Jeffries<\/figcaption><\/figure>\n

“We still have a long way to go for equality on all playing fields. Celebrating every step towards equality is a great way to raise awareness through a creative campaign.”<\/span><\/p>\n

Read more: 20 T-shirt brands to watch in 2019<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The brainchild of Amy Tibbles, Adam-Morton Delaney, Charlie Jeffries and Scarlett Chetwin, A Change of Kit is the initiative launched to celebrate the 2019 Women\u2019s World Cup.<\/p>\n","protected":false},"author":19,"featured_media":5703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/5635"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=5635"}],"version-history":[{"count":26,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/5635\/revisions"}],"predecessor-version":[{"id":5710,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/5635\/revisions\/5710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/5703"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=5635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=5635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=5635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}