{"id":2628,"date":"2018-07-16T11:00:54","date_gmt":"2018-07-16T10:00:54","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=2628"},"modified":"2020-03-02T13:18:15","modified_gmt":"2020-03-02T13:18:15","slug":"instagram-fruit-sticker-collector","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/instagram-fruit-sticker-collector\/","title":{"rendered":"Natural Snack: Meet Instagram&#8217;s Cult Fruit Sticker Collector"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Attention of a more dubious nature has focused on Fruit Stickers in recent years, with fashion heavyweights like Virgil Abloh and his Off-White brand appearing to have co-opted Kelly\u2019s treasured stickers for their own capsule collection. Fruit Stickers hasn\u2019t escaped the seemingly run-of-the-mill <a href=\"https:\/\/everpress.com\/blog\/ripped-off-bodil-jane-reclaiming-counterfeit-art\/\" target=\"_blank\" rel=\"noopener\">High Street counterfeiting treatment<\/a> either, with Australian brand Gorman Clothing running some suspiciously similar sticker prints on a recent campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the wave of good vibes behind the Fruit Stickers brand hitting peak levels, buoyed by a neverendingly rich collection and perfect execution, we couldn\u2019t resist but talk to Kelly about the journey from sticker enthusiast to sticker authority.<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BkUz9zrDv44\/\" data-instgrm-version=\"9\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:8px;\"> <div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\"> <div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div><\/div><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BkUz9zrDv44\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Fruit Stickers (@fruit_stickers)<\/a> on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-06-22T11:25:20+00:00\">Jun 22, 2018 at 4:25am PDT<\/time><\/p><\/div><\/blockquote><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<h3>First things first\u2026 why fruit stickers?<\/h3>\n<p><span style=\"font-weight: 400;\">There wasn\u2019t much thought or intention behind starting the collection, for years I\u2019d just stick them inside pages in notebooks without overthinking it. It wasn\u2019t until just a few years ago that it turned into from being just a thing I did, into an active collection. I\u2019ve always been drawn to the design of everyday things\u2014 packaging, signage, that kind of thing. Fruit stickers were always just intriguing to me on a really basic level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As objects, they have no intrinsic value per-se, and in a way that\u2019s one of the nice things about collecting something so everyday. As collections go, the barriers to entry are pretty low. Anyone can build their own fruit sticker collection pretty easily. Unlike those collectors who amass things that they know will increase in value with a long term view of financial gain, I collect fruit stickers purely because I\u2019m into how they look. But like anything, once you own it and curate it, it gains a lot of personal value and worth.<\/span><\/p>\n<figure id=\"attachment_2666\" aria-describedby=\"caption-attachment-2666\" style=\"width: 1024px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2666 size-large\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-6-of-36-1024x684.jpg\" alt=\"Kelly_Angood_Fruit_Stickers_Everpress-(6-of-36)\" width=\"1024\" height=\"684\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-6-of-36-1024x684.jpg 1024w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-6-of-36-300x200.jpg 300w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-6-of-36-768x513.jpg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-6-of-36.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2666\" class=\"wp-caption-text\">Inside the Fruit Stickers collection<\/figcaption><\/figure>\n<h3>Where do you find the best fruit stickers?<\/h3>\n<p><span style=\"font-weight: 400;\">There is always a bit of a buzz around finding a fruit sticker I\u2019ve never come across before. I\u2019m lucky enough to live in London right next to one of the capitals best greengrocers in Newington Green, and have a studio right by a daily, vibrant produce market at Ridley Road in Dalston\u2014 both great resources for new stickers. I also love hitting the local greengrocers and markets across the world on my travels scanning for new stickers. Some of the best ones come from Europe\u2014 particularly France and Spain. I\u2019ve had some submissions from Asia and they are incredible, but I\u2019ve never managed to take the trip personally. <\/span><\/p>\n<h3>You must have personal favourites&#8230;<\/h3>\n<p><span style=\"font-weight: 400;\">The plain and boring fruit stickers far outweigh the fun and adventurous ones. This means that when they\u2019re good, they\u2019re really good. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think there is some skill involved in how the designers manage to make something so eye-catching on such a tiny footprint. My personal favourites change all the time\u2014 essentially, I\u2019m drawn to anything with characters, interesting type, or some form of novelty involved. These are always the most popular on the account too\u2014 generally anything with a high number of likes involves some kind of fun phrase (<\/span><a href=\"https:\/\/www.instagram.com\/p\/BkcyragDcdu\/?hl=en\"><i><span style=\"font-weight: 400;\">Ripe for Tonight<\/span><\/i><\/a><span style=\"font-weight: 400;\">) or a <\/span><a href=\"https:\/\/www.instagram.com\/p\/BkpvtSlje07\/?hl=en\"><span style=\"font-weight: 400;\">anthropomorphised<\/span><\/a><span style=\"font-weight: 400;\"> piece of fruit or veg. \u00a0<\/span><\/p>\n<figure id=\"attachment_2656\" aria-describedby=\"caption-attachment-2656\" style=\"width: 1024px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2656 size-large\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-14-of-36-1024x684.jpg\" alt=\"Kelly_Angood_Fruit_Stickers_Everpress-(14-of-36)\" width=\"1024\" height=\"684\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-14-of-36-1024x684.jpg 1024w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-14-of-36-300x200.jpg 300w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-14-of-36-768x513.jpg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-14-of-36.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2656\" class=\"wp-caption-text\">The Dole &#8216;Bananimals&#8217; sticker range<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Though, I think my ultimate favourites are the Dole &#8216;Bananimals&#8217; sticker range. The campaign ran for three straight years in the late 1980&#8217;s in the USA, distributing over 100 million stickers throughout its lifespan. They are on the edge of cute and oddly sexual. You can\u2019t get away from the fact that using banana shapes for any body part, whether human or animal is undeniably phallic. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alongside the sticker campaign, you could also collect soft, plush versions of the much loved creatures\u2014 which are arguably much more on the cute side. You could get hold of the Bananimals from a mail-in offer from Dole and Post Bran Flakes. You just had to send in 2 banana stickers and pay for them, plus a small postage fee.<\/span><\/p>\n<figure id=\"attachment_2660\" aria-describedby=\"caption-attachment-2660\" style=\"width: 1024px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2660 size-large\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-1-of-36-1024x684.jpg\" alt=\"Kelly_Angood_Fruit_Stickers_Everpress-(1-of-36)\" width=\"1024\" height=\"684\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-1-of-36-1024x684.jpg 1024w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-1-of-36-300x200.jpg 300w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-1-of-36-768x513.jpg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-1-of-36.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2660\" class=\"wp-caption-text\">Kelly Angood&#8217;s East London studio<\/figcaption><\/figure>\n<h3>You\u2019ve built a bit of a cult following for yourself on Instagram, why do you think people are so damn intrigued by Fruit Stickers?<\/h3>\n<p><span style=\"font-weight: 400;\">Whilst I was unsure if my collection would have any significance to anyone else, as a designer I could clearly see its graphic appeal. In early 2015 I began curating and sharing my personal collection of stickers one at a time on the Instagram account. By centralising them on plain backgrounds, they were de-contextualised outside of their usual, expected environment of the fruit bowl or market stall. I presented people with the opportunity to focus on them as pieces of design \u2014 rather than functional, branding tools to separate one identical banana from another. I hoped that people had the same questions as me- who designs these things, when, where and why? Questions that I still (mostly) don\u2019t have the answer too.<\/span><\/p>\n<figure id=\"attachment_2664\" aria-describedby=\"caption-attachment-2664\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2664 size-large\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/kelly_angood_fruit_stickers-1024x787.jpg\" alt=\"kelly_angood_fruit_stickers\" width=\"1024\" height=\"787\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/kelly_angood_fruit_stickers.jpg 1024w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/kelly_angood_fruit_stickers-300x231.jpg 300w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/kelly_angood_fruit_stickers-768x590.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2664\" class=\"wp-caption-text\">Fruit Sticker collector Kelly Angood<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It\u2019s still a pretty modest following by instagram standards, but it\u2019s a really interesting group. Some of the most common words found in the bios of the followers are \u2018designer\u2019, \u2018graphic design\u2019 \u2018illustrator\u2019 and \u2018artist\u2019. Many respected and influential artists and designers follow along for the ride too. Including, but not limited to: Wolfgang Tillmans, Baron von Fancy, Henry Holland, Andy Rementer, Wade Jeffree, Kate Moross and Mr. Bingo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I guess what it boils down to is that these are all the types of people who, generally speaking, notice the small details in life. When it comes to fruit stickers, their familiarity can make them easily overlooked, but to me and to the community around the account, they are little masterpieces of design hidden in plain sight and my collection is a celebration of that. <\/span><\/p>\n<h3>How did you approach the process of preparing a t-shirt design from your collection?<\/h3>\n<p><span style=\"font-weight: 400;\">Since the very early days of running the account, people have asked me about making t-shirts. They\u2019re fun, colourful and compositionally, they are interesting when they\u2019re against one another. What\u2019s nice about them is they\u00a0 all have their own graphic language, and having a sticker from 1967 placed against one from 1983 makes an interesting statement visually. I\u2019m lucky enough to not only have my own collection from the 1990\u2019s onwards, but I\u2019ve also inherited collections spanning back to the early 1960\u2019s, giving me a huge resource to pull inspiration from. \u00a0<\/span><\/p>\n<figure id=\"attachment_8289\" aria-describedby=\"caption-attachment-8289\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8289\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/5e456c72bcf538.01189785.png\" alt=\"Reverse print on the 'Natural Snack' and 'Original Sticker' T-shirts\" width=\"1400\" height=\"1400\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/5e456c72bcf538.01189785.png 1400w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/5e456c72bcf538.01189785-150x150.png 150w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/5e456c72bcf538.01189785-300x300.png 300w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/5e456c72bcf538.01189785-768x768.png 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/5e456c72bcf538.01189785-1024x1024.png 1024w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><figcaption id=\"caption-attachment-8289\" class=\"wp-caption-text\">Reverse print on the &#8216;Natural Snack&#8217; and &#8216;Original Sticker&#8217; T-shirts<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In my initial t-shirt designs I tried to stick to the expected, squared off curation on the feed, but the combination of colours and designs is just way more interesting, and wearable when they are a bit more sporadic. In the end, pushing the design to look as unmethodical as possible just worked. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There was also some design by committee going on. Whenever I\u2019ve told people about the shirts, or shared the initial designs on Instagram, people would throw their two-pence in. As I wanted to make a make a t-shirt that was super wearable, this input naturally worked its way into the final designs. <\/span><\/p>\n<figure id=\"attachment_2654\" aria-describedby=\"caption-attachment-2654\" style=\"width: 1024px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2654 size-large\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-35-of-36-1024x684.jpg\" alt=\"Kelly_Angood_Fruit_Stickers_Everpress-(35-of-36)\" width=\"1024\" height=\"684\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-35-of-36-1024x684.jpg 1024w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-35-of-36-300x200.jpg 300w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-35-of-36-768x513.jpg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2018\/07\/Kelly_Angood_Fruit_Stickers_Everpress-35-of-36.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-2654\" class=\"wp-caption-text\">Inside the Fruit Stickers collection<span style=\"font-size: 16px;\">\u00a0<\/span><\/figcaption><\/figure>\n<h3>What\u2019s next for Fruit Stickers?<\/h3>\n<p><span style=\"font-weight: 400;\">According to some sources there are over 60,000 fruit stickers in the world, so I guess I\u2019ll just keep going until I\u2019ve found all of the good ones. Aside from that, I\u2019m planning on working with some amazing illustrators and designers that I know to design their own fruit stickers to share on the feed\u2014 I\u2019ve done a couple before with the guys I share my studio with and they went down really well. I\u2019d like to think that it in future that it\u2019ll be a platform that creates as well as curates.<\/span><\/p>\n<p><strong>Pre-order the limited edition Fruit Stickers &#8216;<a href=\"https:\/\/everpress.com\/fruit-stickers\/natural-snack\" target=\"_blank\" rel=\"noopener\">Natural Snack<\/a>&#8216; and &#8216;<a href=\"https:\/\/everpress.com\/fruit-stickers\/original-stickers\" target=\"_blank\" rel=\"noopener\">Original<\/a>&#8216; t-shirts here. Available until August 1st, sticker sheet included with each order.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Started nearly three years ago by hawk-eyed collector Kelly Angood, the account has built to nearly 30,000 followers, plenty of which come with serious creative clout. Take a look through the follower lists and it reads like a roll call of top global creators, from Wolfgang Tillmans to Baron von Fancy.<\/p>\n","protected":false},"author":19,"featured_media":2632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/2628"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=2628"}],"version-history":[{"count":37,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/2628\/revisions"}],"predecessor-version":[{"id":8290,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/2628\/revisions\/8290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/2632"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=2628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=2628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=2628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}