{"id":2260,"date":"2018-05-29T20:51:19","date_gmt":"2018-05-29T19:51:19","guid":{"rendered":"https:\/\/everpress-blog.dvsb1.com\/?p=2260"},"modified":"2018-09-24T14:13:21","modified_gmt":"2018-09-24T13:13:21","slug":"ripped-off-bodil-jane-reclaiming-counterfeit-art","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/ripped-off-bodil-jane-reclaiming-counterfeit-art\/","title":{"rendered":"Ripped Off: How Bodil Jane Is Reclaiming Her Counterfeitted Art"},"content":{"rendered":"<p>Recently, Bodil encountered one of the fashion industry\u2019s biggest global problems: counterfeiting. Counterfeiting can be a lucrative business; in 2016 the annual value of the trade was estimated at about half a trillion dollars. As a global phenomenon it\u2019s proven very difficult to police and prevent, and the rise of online shopping, and designers posting work online, has made it easier to copy and sell goods than ever. The biggest brands have begun using AI to monitor online listings of fake products, but of course strategies available to Gucci, Prada et al aren\u2019t necessarily at the disposal of a young designer.<\/p>\n<p>We spoke to her about what it\u2019s like to be ripped off as an emerging talent.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BgI0PQDD_yD\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:8px;\"> <div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\"> <div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div><\/div><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BgI0PQDD_yD\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Bodil Jane (@bodiljane)<\/a> on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-03-10T09:31:15+00:00\">Mar 10, 2018 at 1:31am PST<\/time><\/p><\/div><\/blockquote><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<h3>So, tell us about the original image.<\/h3>\n<p>In October of last year I was working on some small watercolor paintings. This wasn\u2019t a commission or anything, it was just a project I started for fun &#8211; I just wanted to make some very quick illustrations. I ended up making a range of girls in A6, and I sold the original painting in my webshop for a small price.<\/p>\n<h3>How did you find out that it had been counterfeited in the first place?<\/h3>\n<p>Well two months after that, so December, a Dutch illustrator I know sent me a photo from Ho Chi Minh City. It was of a very cheap pink T-shirt with a vector traced copy of my illustration. It was really ugly! I mean I don\u2019t even really like the image that got copied. The label in the T-shirt said \u2018Day Day\u2019, but I don\u2019t think that\u2019s a real brand, it\u2019s more likely just a market stand that sells cheap T-shirts.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BdSzTAADXpL\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:8px;\"> <div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50% 0; text-align:center; width:100%;\"> <div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div><\/div><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BdSzTAADXpL\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Bodil Jane (@bodiljane)<\/a> on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-12-29T17:01:15+00:00\">Dec 29, 2017 at 9:01am PST<\/time><\/p><\/div><\/blockquote><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<h3>And it snowballed after that right?<\/h3>\n<p>Yes, I posted on my Instagram initially so my followers knew my designs were being copied. I started receiving more and more photos from people from all over the world and by last month I\u2019d seen versions of the T-shirt in the UK, Argentina, Japan and Korea! Sometimes it\u2019s different versions of the T-shirt and sometimes different versions of the drawing. They\u2019ve also been spotted on sketchy websites that sell cheap clothing.<\/p>\n<h3>How much power do you have to stop this, as a designer?<\/h3>\n<p>My agency tried to figure out where the T-shirts came from, and we even managed to get one Depop account removed because they were selling the T-shirt (along with other T-shirts with copied illustrations). But that\u2019s it. It\u2019s really hard to find the source of counterfeit stuff. I\u2019ve contacted a Korean model who was wearing the T-shirt at Seoul Fashion Week last month, but no reply. What probably happened was that somebody sold the design to a lot of small factories and they then sold it to \u2018brands\u2019 all over the world.<\/p>\n<p>That\u2019s frustrating, especially when you need to showcase your work online. As fans and customers what can we do to help get around counterfeiters?<br \/>\nIt\u2019s so important to buy work from artists you like, and with counterfeit merchandise it\u2019s annoying because people are buying it because they like your work. I\u2019d say, support small businesses and designers because they rely on people buying their stuff, but be vigilant for copycats. Don\u2019t assume because someone\u2019s made art &#8211; be that zines, prints or pins &#8211; that they\u2019ve been given consent to make it. Try and go to the source if possible, and be aware of obvious signs; often with copies there\u2019s also no quality control &#8211; I\u2019m thinking of how cheap some of the T-shirts using my work looked. I\u2019ve posted again recently about copycat T-shirts, so look out for designer\u2019s posts on their Instagrams and social media too.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bh_5WghDV5o\/\" data-instgrm-version=\"8\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:8px;\"> <div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50% 0; text-align:center; width:100%;\"> <div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div><\/div><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Bh_5WghDV5o\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Bodil Jane (@bodiljane)<\/a> on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2018-04-25T15:25:33+00:00\">Apr 25, 2018 at 8:25am PDT<\/time><\/p><\/div><\/blockquote><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<p>Bodil has since fought back, deciding to make her own, authentic version of the t-shirt, with an updated and refreshed illustration, which you can buy <a href=\"https:\/\/everpress.com\/bodil-jane\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p>We believe that when artists share their work it is a privilege for us to view and enjoy, not an open invitation to steal or leverage for profit. Buy authentic and help us keep the kudos where it belongs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, Bodil encountered one of the fashion industry\u2019s biggest global problems: counterfeiting. Counterfeiting can be a lucrative business; in 2016 the annual value of the trade was estimated at about half a trillion dollars. <\/p>\n","protected":false},"author":19,"featured_media":2268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/2260"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=2260"}],"version-history":[{"count":9,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/2260\/revisions"}],"predecessor-version":[{"id":3171,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/2260\/revisions\/3171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/2268"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=2260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=2260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=2260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}