{"id":15631,"date":"2023-08-01T10:43:47","date_gmt":"2023-08-01T09:43:47","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=15631"},"modified":"2023-11-07T11:56:24","modified_gmt":"2023-11-07T11:56:24","slug":"what-we-learned-at-everpress-meets-part-two","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/what-we-learned-at-everpress-meets-part-two\/","title":{"rendered":"What We Learned At July’s Everpress Meets: Part Two"},"content":{"rendered":"

On The Work That Sells Online<\/h4>\n

Georgina Johnson: <\/b>Lucy has one of the best-selling T-shirts on Everpress, <\/span>Mr Negroni<\/span><\/a>, so I wanted to ask in this context, were there any other designs that you thought would do better, or would be more exciting, but it ended up being this one that did well?<\/span><\/p>\n

Lucy Watson, Goodie Works: <\/b>I’ve got quite a few other designs and they just don’t do nearly as well. My collection of cocktail designs all sell really well, but some of my favourite designs that I took way longer doing just don’t. I guess because cocktails are popular, they’re probably algorithm beating, so more people come across them. I was quite fortunate that someone had bought an Aperol Spritz T-shirt from Everpress and posted a TikTok about it, which got loads of views and which meant more sales (and forced me to download a TikTok account…)<\/span><\/p>\n

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Courtesy of Lucy Watson<\/figcaption><\/figure>\n

Alexander Khabbazi: That in itself, I think, is the algorithm helping your career maybe. For me, I wouldn’t really have a design career if I didn’t start an Instagram and have the algorithm, for whatever reason, be favourable to the work that I made. I quit my job in lockdown and started doing graphic design, making prints and things, and just selling them on Instagram. The Explore page helps me make I’d say half my income, which is pretty significant. Obviously there are some pretty bad sides to it, but it can also be great for promotion.\u00a0<\/span><\/b><\/p>\n

Georgina Johnson: <\/b>Do you remember when that completely shifted?<\/span><\/p>\n

Alexander Khabbazi: <\/b>Yes because you can see your follower stats on Instagram, how many are from the homepage, and how many from the explore page. At one stage for me the explore page was 95%; you couldn’t afford to pay Instagram to run an ad to reach half a million people, but the explore page can do that for you for free, if you\u2019re making \u2018the right work\u2019 I suppose.<\/span><\/p>\n

VC Pines: <\/b>It’s funny how with social media, I feel like the algorithm is something that you can manipulate in a way, you can make your posts more engaging, or vibrant ,or eye-catching. But DSPs and streaming services also use an algorithm, but it’s something that, as an artist, you have no control over. You can see in Spotify For Artists, “Okay, so I’ve got this song and X amount has come from users, and playlists and X amount has come from the Spotify algorithm.” That’s where, if you listen to an album or playlist and it reaches the end, it will go into playlist radio, or song radio, or album radio, and play music that it thinks you like, based on what you just listened to. This is something you have no control over.\u00a0<\/span><\/p>\n

Since COVID and since TikTok blew up, there’s been a huge number of musicians who have been signed because they’ve gone viral or because a certain number of followers have been ticked off. It can be a double-edged sword. For some artists, it’s been great. But for some labels, they’ve just signed someone for \u00a3250,000, and then realise that they actually don’t know how to write the song, and that they need to send them to several writing camps with a load of other songwriters to essentially take someone from the stage of being on their phone to get them to where they’re on a stage in front of 50,000 or 60,000 people.<\/span><\/p>\n

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Courtesy of VC Pines<\/figcaption><\/figure>\n

On What The Creative Industries Might Look Like Without Social Media<\/h4>\n

VC Pines: <\/b>I think what will be hard to imagine is a world with streaming but without social media. Because you’d have the algorithm there, but no socials. I think music discovery would be a lot more organic, and that the algorithm would work completely differently.\u00a0<\/span><\/p>\n

Halima, But Also Get Therapy: <\/b>At the minute it feels like everyone has got a podcast. That’s not necessarily a bad thing, but we have found it quite hard just being completely organic, and both of us starting with the intention of being a podcast rather than influencing or having a social platform. Obviously we have benefits from social media and people finding us on Instagram, but I think for the way we’re doing it, I don’t know how much it would be affected.\u00a0<\/span><\/p>\n

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A post shared by but also, get therapy podcast (@butalsogettherapy)<\/a><\/p>\n<\/div>\n<\/blockquote>\n