{"id":15277,"date":"2023-06-20T09:02:06","date_gmt":"2023-06-20T08:02:06","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=15277"},"modified":"2023-06-20T09:02:07","modified_gmt":"2023-06-20T08:02:07","slug":"larrys-a-new-york-offering","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/larrys-a-new-york-offering\/","title":{"rendered":"Larry&#8217;s: A New York Offering"},"content":{"rendered":"<p><b>I want to start by talking about Larry\u2019s visual identity. It feels that a strong visual identity is so important to restaurants today, especially in terms of Instagram. Can you speak a little on how aesthetics shape restaurants?<\/b><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">I think with Larry&#8217;s we had an opportunity to do something a bit more fun. We&#8217;ve worked with the same architect on Levan, Larry&#8217;s and HOLM, an architect called Gundry + Ducker, and we mostly work with a guy called Ty, who is one of the partners. Ty is wicked, he has great vision and is always to give us a really strong aesthetic for our businesses.<\/span><b><\/b><\/p>\n<figure id=\"attachment_15304\" aria-describedby=\"caption-attachment-15304\" style=\"width: 1440px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15304\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351414763_780791693539924_3157822239857371204_n.jpg\" alt=\"\" width=\"1440\" height=\"1231\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351414763_780791693539924_3157822239857371204_n.jpg 1440w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351414763_780791693539924_3157822239857371204_n-300x256.jpg 300w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351414763_780791693539924_3157822239857371204_n-1024x875.jpg 1024w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351414763_780791693539924_3157822239857371204_n-768x657.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-15304\" class=\"wp-caption-text\">Courtesy of Larry&#8217;s<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">With Larry&#8217;s the original concept was around our love of New York, and wanting to do something New York-like, in large part because of where the site was: on a corner, in Peckham, it felt like it needed to be a \u2018Frank\u2019s\u2019 or a \u2018Jimmy\u2019s\u2019 on a New York street corner. So we thought, &#8216;We need to make this quite fun, interesting and bright\u2019, like New York is really.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Then aspects like the colour scheme came together quite naturally. The colour scheme of the restaurant is actually based around the chairs; these beautiful Herman Miller designed chairs, that a friend helped us source. The chairs are very bright green, and we needed something to offset that green, so the orange came about as a natural companion.<\/span><\/p>\n<p><b>What elements of that New York dining culture did you want to replicate?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The melting pot of cuisine I suppose, and the energy. Bringing together Far Eastern flavours, Chinese Taiwanese, Korean, blending it with Italian, so lots of pasta, and then also that Jewish element, deli Reuben sandwiches, and things like that. Then an all-day offering was important to us on that theme too, so breakfast and coffee, through lunch, and then dinner, and kind of melding all those things together.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">The original concept was around our love of New York<\/span><\/p><\/blockquote>\n<figure id=\"attachment_15305\" aria-describedby=\"caption-attachment-15305\" style=\"width: 1440px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15305\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/343406036_199693199492711_4628589046739577565_n.jpg\" alt=\"\" width=\"1440\" height=\"1800\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/343406036_199693199492711_4628589046739577565_n.jpg 1440w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/343406036_199693199492711_4628589046739577565_n-240x300.jpg 240w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/343406036_199693199492711_4628589046739577565_n-819x1024.jpg 819w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/343406036_199693199492711_4628589046739577565_n-768x960.jpg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/343406036_199693199492711_4628589046739577565_n-1229x1536.jpg 1229w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-15305\" class=\"wp-caption-text\">Courtesy of Larry&#8217;s<\/figcaption><\/figure>\n<p><b>Larry\u2019s was set to open right when the pandemic hit, what was that experience like, and how did you come through it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We had started putting in the plans for opening Larry&#8217;s before the spectre of the COVID pandemic hit, so we were committed from well before. But also, we just didn&#8217;t think COVID was going to happen, we always had that hope that maybe it would pass us by \u2013 how naive! We opened, and it was one of the hardest experiences I think I&#8217;ve ever been through; we had to tell all our teams that we were having to shut, and that we didn&#8217;t know what was going on. The uncertainty was crushing and it was really difficult, having to open a restaurant and close it the same week was not very pleasant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Larry&#8217;s it&#8217;s definitely been more of a challenge overall opening it. When we opened Levan it was quite a clear, easy path to building a buzz around it, whereas Larry\u2019s has taken much longer to build, and it&#8217;s been a bit more of a slow burn trying to get it back up, and build its reputation. It&#8217;s been interesting, it&#8217;s been a tough one for Larry&#8217;s. I think it&#8217;s been easier for the other restaurants because of the lack of barriers to opening.<\/span><\/p>\n<figure id=\"attachment_15307\" aria-describedby=\"caption-attachment-15307\" style=\"width: 1325px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15307\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/Larrys-1.jpg\" alt=\"\" width=\"1325\" height=\"1730\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/Larrys-1.jpg 1325w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/Larrys-1-230x300.jpg 230w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/Larrys-1-784x1024.jpg 784w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/Larrys-1-768x1003.jpg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/Larrys-1-1176x1536.jpg 1176w\" sizes=\"(max-width: 1325px) 100vw, 1325px\" \/><figcaption id=\"caption-attachment-15307\" class=\"wp-caption-text\">Mark Gurney, photography by Nic Crilly Hargrave<\/figcaption><\/figure>\n<p><b>It feels like a really interesting time for London\u2019s restaurants and food scene, with new critics emerging who work outside of broadsheets, and a lot of hype around newly opened restaurants. Can you speak a little on how that feels?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">I think it&#8217;s really vibrant at the moment in London, and it feels like it&#8217;s evolving a little bit. Obviously a lot of things have changed over the last few years; lots of good restaurants have folded and shut, others have sprung up and opened. It feels like it&#8217;s been a bit of a churn, and a new launching point. All sorts of new people are coming through to start their own restaurants, which is great.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">I now eat more in the peripheries of London<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">I now eat more in the peripheries of London than I do in central London. I think central London feels like the bastion, the place where people come to from outside of London to eat, whereas Londoners either stick to their neighbourhoods or go to other neighbourhoods. For me that\u2019s been a real movement that\u2019s been happening over quite a few years, but I think it&#8217;s even more the case now. I drink locally, I go out locally. I don&#8217;t really go into town that much. We\u2019re surrounded, in South London or in East London, where I live, by fantastic places, so why do I need to go into a big swanky central London restaurant.\u00a0<\/span><\/p>\n<p><b>For you, what\u2019s the biggest challenge of setting up a restaurant?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finding a good site, and something that really works, which is often either luck or good fortune. Then the other most challenging thing is making sure your concept is right, and that people get it, that it&#8217;s really simple to understand. Anything too complicated and it starts getting a bit woolly. After that, getting good staff. In any industry that&#8217;s super important, but it&#8217;s critical in hospitality, and especially now, post-Brexit. As an industry we&#8217;ve been absolutely hammered by Brexit and COVID, it\u2019s definitely a lot harder to find good people.\u00a0<\/span><\/p>\n<figure id=\"attachment_15306\" aria-describedby=\"caption-attachment-15306\" style=\"width: 1440px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15306\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351821625_1196693694351165_300247710191553391_n.jpg\" alt=\"\" width=\"1440\" height=\"1800\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351821625_1196693694351165_300247710191553391_n.jpg 1440w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351821625_1196693694351165_300247710191553391_n-240x300.jpg 240w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351821625_1196693694351165_300247710191553391_n-819x1024.jpg 819w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351821625_1196693694351165_300247710191553391_n-768x960.jpg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2023\/06\/351821625_1196693694351165_300247710191553391_n-1229x1536.jpg 1229w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-15306\" class=\"wp-caption-text\">Courtesy of Larry&#8217;s<\/figcaption><\/figure>\n<p><b>And then on the flip side, what\u2019s the most rewarding thing about it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Having people come in and say, &#8220;That was the best thing I&#8217;ve eaten in a long time or ever,&#8221; or, &#8220;That was the most amazing dish,&#8221; and seeing people walk out really happy. I think anyone in hospitality has to have that in them, otherwise they wouldn&#8217;t do it. I&#8217;ve worked in a number of different careers in my life, and in a lot of industries you don&#8217;t get any feedback. That&#8217;s one of the beautiful things about hospitality, that people come up to you and shake your hand and say, \u201cThat was stunning, thank you, you really made my evening.\u201d That&#8217;s what we do it for. <\/span><\/p>\n<p><strong style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Read More: <a href=\"https:\/\/everpress.com\/blog\/its-a-family-affair-for-mangal-ii\/\" target=\"_blank\" rel=\"noopener\">Coming Full Circle With Mangal II<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Larry\u2019s Mark Gurney discusses the current climate for restaurants, taking inspiration from New York, and why it\u2019s all worth it. <\/p>\n","protected":false},"author":19,"featured_media":15297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139],"tags":[],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/15277"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=15277"}],"version-history":[{"count":45,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/15277\/revisions"}],"predecessor-version":[{"id":15329,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/15277\/revisions\/15329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/15297"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=15277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=15277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=15277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}