{"id":15,"date":"2017-02-13T09:00:00","date_gmt":"2017-02-13T09:00:00","guid":{"rendered":"http:\/\/everpress.local.com\/?p=15"},"modified":"2018-05-29T20:15:19","modified_gmt":"2018-05-29T19:15:19","slug":"everpress-meets-sister-magazine","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/everpress-meets-sister-magazine\/","title":{"rendered":"Everpress meets Sister Magazine"},"content":{"rendered":"

What’s the story behind Sister Magazine?<\/h3>\n

Sister was my final major project for my Fashion Journalism course at University. The summer of my graduation it got stocked by the Tate Modern bookshop, which was totally insane and drove me to keep going with it. It\u2019s now managed to grow from just me to James, Laura and Rosie – we all went to university together which makes it even better.<\/p>\n

\"Sister
Sister Magazine, Archive<\/figcaption><\/figure>\n

Your first campaign has the slogan \u201cGenerally Quite Professional\u201d emblazoned on the back, where did that come from?<\/h3>\n

What you see on the t-shirts are actual lines from the feedback that I was given when I handed Sister in at Uni, (Hense the name\u00a0The Feedback Collection) It was the worst mark I had ever received and I was heartbroken. It felt like my tutor’s comments more reflected his opinion of me and my taste than of the magazine. I hope they don\u2019t come across as bitter, we just thought they\u2019d make funny t-shirts and hopefully inspire people. When you get criticism, it can be really difficult to persevere and have complete faith in yourself and what you\u2019re doing, but it will pay off eventually.<\/p>\n

\"\"
Sister Magazine, The Swag Issue Shoot: \u201cSo You Think You Can Fuck With Me Do Ya?! – GIRLI\u201d<\/figcaption><\/figure>\n

Who designed the tees and what inspired the aesthetic?<\/h3>\n

Illustrator and mega babe Hatti Rex, who has worked on pretty much every issue of Sister with us. She\u2019s amazingly talented with a wicked sense of humour, and always manages to produce what\u2019s inside my head. We started by looking at a lot of old punk flyers, as DIY is so important to everything Sister does. We also felt like each phrase should look like what it\u2019s saying – \u2018flimsy and amateurish\u2019 being the best example I guess. That one\u2019s coming soon!<\/p>\n

\"Sister
Sister Magazine, Flimsy & Amateurish, Illustration By Hatti Rex<\/figcaption><\/figure>\n

What drew you to launch your merchandise with Everpress?<\/h3>\n

We\u2019ve been dying to make merch for ages, but as a small business we just haven\u2019t had the capacity or the upfront funds to do so. Everpress eliminated both of those problems – It literally took us about ten minutes from receiving Hatti\u2019s designs to getting our campaign live. It\u2019s great that we could take complete ownership of the campaign page, like using our logo and writing a custom description as it meant that everything was still in keeping with the Sister style. It\u2019s also pretty handy that you package and post the orders out for us, because it really isn\u2019t about queueing at the post office on your lunch break.<\/p>\n

\"Sister
Sister Magazine, Generally Quite Professional T-Shirt, Illustration By Hatti Rex<\/figcaption><\/figure>\n

What was the decision to only launch two issues a year?<\/h3>\n

I wish we could do more than two issues a year, but we all work full time jobs and those six months between honestly fly by, especially as we put on events as well. The reality is, none of us can afford to not work. We have no backers, no investors and no advertisers, so everything comes out of our pocket. It\u2019s hard, but it\u2019s rewarding unlike anything else.<\/p>\n

\"Sister
Sister Magazine, The Size Issue Shoot: \u201cFeelin\u2019 Myself\u201d<\/figcaption><\/figure>\n

What has been your proudest moment for Sister?<\/h3>\n

That\u2019s difficult. I get such a buzz every time I see Sister on the homepages of Dazed or i-D, as they\u2019re publications that I grew up completely idolising and referencing. To be honest every time we launch a new issue I\u2019m proud that we\u2019ve managed to make it happen, or when we host an event and I see a room full of people enjoying themselves and networking I think, \u201cWe did this!\u201d<\/p>\n

\"Sister
Sister Magazine, Christmas Zine Fair – Zinemas<\/figcaption><\/figure>\n

Who would you most like to collaborate with?<\/h3>\n

Well, we\u2019ve been talking a lot about Geri Halliwell recently, her 2000 Brits performance was very iconic. I guess right now I\u2019m obsessed with Adwoa Aboah, the Instagram account @everyoutfitonsatc, Victoria Sin and Solange, so if any of them are reading and want to link up, you know where to find us.<\/p>\n

What else can we expect to see from Sister in 2017?<\/h3>\n

Our sixth issue will be out at the end of this month, and then we\u2019ll be doing a zine workshop at Brighton Dome on March 4th to raise funds for Brighton Women\u2019s Centre and celebrate International Women\u2019s Day. It\u2019s first come first served, so get down early to secure your slot. We\u2019re also hosting a summer party, but I can\u2019t say too much about that right now -keep your eyes on our socials to find out more.<\/p>\n

Sister Magazine are currently working on a new website, so for now you can check out their instagram here<\/a> or pick up a copy here<\/a>.<\/p>\n

Fancy starting your own merch campaign? Get started here<\/a>.<\/p>\n

 <\/p>\n

\"Sister
Sister Magazine, The Size Issue: \u201cScratching The Surface – Grace Neutral\u201d<\/figcaption><\/figure>\n
\"Sister
Sister Magazine, The Sex Issue Shoot \u201cDon\u2019t Be A Drag, Just Be A Queen\u201d<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

We find out the story behind Sister Magazine as they launch their first Everpress campaign.<\/p>\n","protected":false},"author":1,"featured_media":2219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[49],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/15"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":7,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"predecessor-version":[{"id":2220,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions\/2220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/2219"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}