{"id":12099,"date":"2022-06-16T10:38:55","date_gmt":"2022-06-16T09:38:55","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=12099"},"modified":"2022-09-20T14:50:24","modified_gmt":"2022-09-20T13:50:24","slug":"humberto-cruz-the-artist-behind-i-scream-colour","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/humberto-cruz-the-artist-behind-i-scream-colour\/","title":{"rendered":"Becoming An Artist With Humberto Cruz"},"content":{"rendered":"<p><b>How did you get started as a creator\/designer\/artist?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><b>Humberto Cruz: <\/b>I started drawing as a kid and I always knew I wanted to be an artist. So <\/span><span style=\"font-weight: 400;\">I studied graphic design in San Diego and I finished college back in 2007. During that time, there was a recession in the US, in that world I struggled a lot finding a full time job. I had the opportunity to do some freelance work, but it wasn\u2019t enough to survive, so I had to keep my job in a grocery store that I\u2019d had since high school.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I started to doubt myself. I was like, &#8220;oh, maybe I should change careers, because I&#8217;m not gonna have any opportunities as an artist.&#8221; Then social media came, I started posting every day on Instagram and built a following. That&#8217;s what I&#8217;ve been doing for the last 10 or 11 years, and it&#8217;s been fun!<\/span><\/p>\n<blockquote><p>I want people to see a message in my work and relate to it<\/p><\/blockquote>\n<p><b>What are the main sources of inspiration for your work?&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HB:<\/strong> I&#8217;m very inspired by what I used to draw as a child, I used to doodle all the time. I have more fun when I&#8217;m drawing what I want and don&#8217;t worry about making mistakes.&nbsp; I&#8217;m also inspired by pop culture, fashion and nostalgia.&nbsp; Pop art plays a big influence in my work and I admire the work of Takashi Murakami, Yayoi Kusama and Andy Warhol.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In saying this, I do feel like my style has changed a lot since I started posting on Instagram. When I first started, I was more inspired by celebrities and pop culture in general. While I still feel inspired by that kind of work now,<\/span> I am more focused on the fact I want people to see a message in my work and relate to it.<\/p>\n<figure id=\"attachment_12133\" aria-describedby=\"caption-attachment-12133\" style=\"width: 1920px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12133 size-full\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_3428-scaled.jpeg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_3428-scaled.jpeg 1920w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_3428-225x300.jpeg 225w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_3428-768x1024.jpeg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_3428-1152x1536.jpeg 1152w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_3428-1536x2048.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-12133\" class=\"wp-caption-text\">Courtesy of Humberto Cruz<\/figcaption><\/figure>\n<p><b>What tips do you have for young creators who are starting out their careers? How can they develop their skills?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HB: <\/strong>Do not listen to your art teachers. Do your own research and find your own art style. You can develop your skills by practicing every day. That will keep you inspired.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Draw whatever you feel like drawing<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">I feel like, at school, I just learned the basics. When you go to school teachers want to teach you a certain way, they want you to design in a certain way. And they try to tell you, \u201cOh, this is not gonna work in the real world.\u201d Once I finished school, I feel like I had to start over. I had to rediscover who I was as an artist after college.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Draw whatever you feel like drawing, don&#8217;t listen to others and just be yourself. I personally don&#8217;t like to plan what I&#8217;m going to draw, I just like to draw whatever I&#8217;m feeling at the moment and I don\u2019t care about making mistakes.<\/span><\/p>\n<p><b>Tell us about your favourite medium?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HB: <\/strong>It all depends on my mood. Sometimes I enjoy working digitally on my iPad and sometimes drawing on paper with markers, pastels, acrylics and colour pencils. I also like to experiment with spray paint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think I&#8217;ve always been very colourful. But I&#8217;m doing more digital work now than previously. I like to mix digital with paper, markers and other media, and it\u2019s different every time. I think that&#8217;s how I stay inspired, the balance means I don&#8217;t get bored.<\/span><\/p>\n<figure id=\"attachment_12136\" aria-describedby=\"caption-attachment-12136\" style=\"width: 1440px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12136 size-full\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/DBCE5278-1471-4BA0-AE32-475C8BD2AB5C-1.jpeg\" alt=\"\" width=\"1440\" height=\"1800\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/DBCE5278-1471-4BA0-AE32-475C8BD2AB5C-1.jpeg 1440w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/DBCE5278-1471-4BA0-AE32-475C8BD2AB5C-1-240x300.jpeg 240w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/DBCE5278-1471-4BA0-AE32-475C8BD2AB5C-1-819x1024.jpeg 819w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/DBCE5278-1471-4BA0-AE32-475C8BD2AB5C-1-768x960.jpeg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/DBCE5278-1471-4BA0-AE32-475C8BD2AB5C-1-1229x1536.jpeg 1229w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-12136\" class=\"wp-caption-text\">Courtesy of Humberto Cruz<\/figcaption><\/figure>\n<p><b>What motivates you to create?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HB: <\/strong>Since COVID, like everyone, I spent a lot of time at home. And listening to the news, you know, it was too much for me. <\/span><span style=\"font-weight: 400;\">So I just started to focus more on being positive, like writing positive messages. And I think doing that also helped me to not feel too anxious. I started posting those kinds of messages, and people seemed to like them and they felt like connected to the message. So that&#8217;s what I&#8217;ve been doing since then.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even before COVID, being creative every day became a habit for me because it helped me deal with my anxiety. When I had my full time job at a grocery store, and I was also doing my freelance work on the side, it was too much work for me. I took some therapy, but for me personally, I just feel like it didn&#8217;t work. So I started drawing more and this helped me to focus more on the positive side of life. <\/span>Creating new art every day keeps me inspired.&nbsp; It feels like therapy in a way, it makes me feel happy.<\/p>\n<p><b>When do you feel like your personal style evolved, and how?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HB: <\/strong>Around four years ago, I was dealing with a lot of stress and I wasn&#8217;t very happy with what I was creating &#8211; I think that triggered my anxiety more.&nbsp; I decided to slowly change my lifestyle, going to the gym, giving myself more time to breathe fresh air, simple things like that! <\/span>I just started drawing the way I wanted to draw.&nbsp; Not following rules and not listening to others.&nbsp; That&#8217;s where I am now, and it feels good to be myself.<\/p>\n<p><span style=\"font-weight: 400;\">I rarely show the process behind my work on my Instagram. I only show the finished artwork. But you know, there&#8217;s always a story behind all these drawings and pieces.<\/span><\/p>\n<figure id=\"attachment_12139\" aria-describedby=\"caption-attachment-12139\" style=\"width: 1920px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12139 size-full\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_4126-scaled.jpeg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_4126-scaled.jpeg 1920w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_4126-225x300.jpeg 225w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_4126-768x1024.jpeg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_4126-1152x1536.jpeg 1152w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/IMG_4126-1536x2048.jpeg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption id=\"caption-attachment-12139\" class=\"wp-caption-text\">Courtesy of Humberto Cruz<\/figcaption><\/figure>\n<p><b>How do you define success as an artist?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HB: <\/strong>I was thinking about that question a lot. I feel like as an artist, you never feel success and it\u2019s so hard to describe success. Because we&#8217;re always creating. And we&#8217;re trying to evolve into more of an artist.<\/span><\/p>\n<p>I believe an artist can be successful without pleasing others&#8217; expectations. Success for an artist can be just showing his work to the world, to be seen or heard.<\/p>\n<blockquote><p><span style=\"font-weight: 400;\"> I feel like as an artist, you never feel success<\/span><\/p><\/blockquote>\n<p><b>How does art and design impact other areas of your life and vice versa?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HB: <\/strong>Probably finding inspiration and looking for new ideas everywhere I go. I&#8217;m always thinking of what I&#8217;m creating next.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wherever I go, I just find a way to stay connected and get new ideas \u2013 whether that\u2019s a billboard or anything else! Looking at your phone all the time is tiring. You need to get out and look at other stuff.<\/span><\/p>\n<p><b>What\u2019s your favourite design you\u2019ve created?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HB: <\/strong>I started doing spray paint drawings last summer, and they were really fun to do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to work outside with spray paint because the smell is so strong, so now it\u2019s summer again, hopefully I can do more!<\/span><\/p>\n<figure id=\"attachment_12140\" aria-describedby=\"caption-attachment-12140\" style=\"width: 1440px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12140 size-full\" src=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/CF6E17A0-A860-4987-83A3-CE023A21354D.jpeg\" alt=\"\" width=\"1440\" height=\"1800\" srcset=\"https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/CF6E17A0-A860-4987-83A3-CE023A21354D.jpeg 1440w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/CF6E17A0-A860-4987-83A3-CE023A21354D-240x300.jpeg 240w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/CF6E17A0-A860-4987-83A3-CE023A21354D-819x1024.jpeg 819w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/CF6E17A0-A860-4987-83A3-CE023A21354D-768x960.jpeg 768w, https:\/\/everpress.com\/blog\/wp-content\/uploads\/2022\/06\/CF6E17A0-A860-4987-83A3-CE023A21354D-1229x1536.jpeg 1229w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-12140\" class=\"wp-caption-text\">Courtesy of Humberto Cruz<\/figcaption><\/figure>\n<p><b>Who are your dream artists\/designers\/brands to collaborate with?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HB: <\/strong>A dream collaboration would be working on a music related project.&nbsp; Probably designing an album cover, or merch.&nbsp; Music inspires me a lot!<\/span><\/p>\n<p><b>Where do you see yourself in 10 years?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HB: <\/strong>Doing the same thing, I hope! I just want to keep making art and work on bigger pieces.&nbsp; I also want to grow my brand &#8211; <\/span><i><span style=\"font-weight: 400;\">I Scream Colour. <\/span><\/i><span style=\"font-weight: 400;\">I\u2019d love to expand my website and sell more. I\u2019m even thinking of creating a colouring book, and some other things like that- I think that will be fun.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I would also like to see myself working in a bigger studio so I can draw on bigger canvases and experiment more. I love to experiment with spray paint, so yeah, I need a bigger studio for that. I\u2019d also ideally still be living in San Diego, \u2018cause yeah, I like it here.<\/span><\/p>\n<p><strong>Read More: <a href=\"https:\/\/everpress.com\/blog\/aretha-brown-is-making-art-first\/\" target=\"_blank\" rel=\"noopener\">Aretha Brown Is Making Art First<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>San Diego-based illustrator, digital designer and creative artist Humberto Cruz, shares\u00a0the story behind I Scream Colour and his journey as an artist.<\/p>\n","protected":false},"author":19,"featured_media":12126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[139],"tags":[],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/12099"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=12099"}],"version-history":[{"count":47,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/12099\/revisions"}],"predecessor-version":[{"id":12956,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/12099\/revisions\/12956"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/12126"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=12099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=12099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=12099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}