{"id":1206,"date":"2018-02-14T14:27:46","date_gmt":"2018-02-14T14:27:46","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=1206"},"modified":"2018-05-29T12:44:05","modified_gmt":"2018-05-29T11:44:05","slug":"8-pieces-graphic-design-uk-club-scene","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/8-pieces-graphic-design-uk-club-scene\/","title":{"rendered":"8 Pieces of Classic Graphic Design from the UK Club Scene"},"content":{"rendered":"

\u201cMany of the designers in the book told me they hardly ever had a brief,\u201d says Banks. \u201cIt’s a bit like designing record sleeves, you could create a piece of art. Also the turnaround designing flyers is insane. In its heyday The Ha\u00e7ienda had a club night nearly every day of the week. That’s a lot of design.\u201d<\/p>\n

Clubbed is a reminder of the wilder side of graphic design, much of it created pre-internet and with a sense of freedom that’s hard to imagine today. Here, Banks tells the story behind eight of his favourite examples.<\/p>\n

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The Ha\u00e7ienda fifteenth birthday poster. Design: Farrow<\/figcaption><\/figure>\n

1. The Ha\u00e7ienda fifteenth birthday poster<\/h3>\n

Farrow\u2019s fluorescent poster design for The Ha\u00e7ienda\u2019s fifteenth birthday is my favourite design in the book; so much so it\u2019s the first thing you see when you enter my house. The modernist minimalism, subtlety and craft inspired me hugely as a young designer and influenced my own work.<\/p>\n

The code 51 15 25 05 97 (FAC 51 is 15 on 25 05 97) was printed in a reflective ink onto a grey background, which rendered it almost invisible in daylight. The poster only came to life at night under the glare of car headlights \u2013 the reasoning being that the message was only important to people who were out after dark.<\/p>\n

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Renaissance. Design: Dolphin<\/figcaption><\/figure>\n

2. Renaissance photography<\/h3>\n

As a teenager, I vividly remember seeing this photographic campaign by Toby McFarlane Pond; art directed by Phil Sims at the now defunct Dolphin agency. I was amazed by the stunning abstraction. It went against the very graphic nature of some of the design at the time. The typography and hierarchy were always wonderfully set and made me appreciate grids as a young designer. There was an elegant beauty about the whole campaign.<\/p>\n

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Cream. Design: Farrow<\/figcaption><\/figure>\n

3. Cream logo<\/h3>\n

This is my favourite logo in the book and one of my favourites of all time. I actually wanted to shave the Cream logo into my head as a teenager\u2026. Embarrassing looking back, but that\u2019s how strong the logo is. It\u2019s timeless.<\/p>\n

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Fabric. Design: Jonathon Cooke & Tom Darracott<\/figcaption><\/figure>\n

4. Fabric surreal posters<\/h3>\n

Fabric<\/a>\u2019s initial designs were very graphic, like a lot of the clubs at the time. However, they quickly abandoned this in favour of a photographic approach. Over time, under the direction of Jonathon Cooke and Roberto Rosolin, Fabric have created their own, unique surreal world which is instantly recognisable \u2014 they don\u2019t even need to use the logo on their posters.<\/p>\n

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NY Sushi. Design: The Designers Republic<\/figcaption><\/figure>\n

5. NYSushi<\/h3>\n

I love the wackiness of tDR\u2019s designs for NYSushi. Named after one of the founders, these rare flyers have become a collectors item.<\/p>\n

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MoS. Design: Studio Output<\/figcaption><\/figure>\n

6. MoS copy posters<\/h3>\n

Only Ministry of Sound can get away with using swear words in their tone of voice. For their 18th birthday, Studio Output created this series of posters, selecting transgressive quotations from famous 18-rated films to create a brash, tongue-in-cheek campaign.<\/p>\n

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Gatecrasher. Design: The Designers Republic<\/figcaption><\/figure>\n

7. Gatecrasher brand world<\/h3>\n

I liked everything about tDR\u2019s holistic approach for Gatecrasher \u2014 the bespoke font, the tiny details, the lairy colours, intricate illustration and distinct tone of voice. It was one of my first experiences of a \u2018brand world\u2019.<\/p>\n

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Printworks. Design: Only<\/figcaption><\/figure>\n

8. Printworks logo<\/h3>\n

Printworks\u2019 fluid identity by design studio Only takes inspiration from the venue’s former purpose as the largest printing facility in Europe. The wordmark was created by wrapping the Printworks\u2019 name around a cylinder, to mimic the huge rollers of the printing press. The marque uses a silhouette of the printing rollers in profile.<\/p>\n

Liked this? You may also want to read our list of the 10 most wanted J Dilla collectibles<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

New Kickstarter-funded book Clubbed plans to explore the rich visual history of UK club culture \u2013 everything from logos and lanyards to fonts and flyers. We talk with the man behind the book – designer Rick Banks – who tells the story behind eight of his favourite examples.<\/p>\n","protected":false},"author":19,"featured_media":2036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/1206"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":15,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/1206\/revisions"}],"predecessor-version":[{"id":2037,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/1206\/revisions\/2037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/2036"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=1206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=1206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}