{"id":10674,"date":"2021-09-02T15:02:02","date_gmt":"2021-09-02T14:02:02","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=10674"},"modified":"2022-09-20T16:05:36","modified_gmt":"2022-09-20T15:05:36","slug":"notes-on-type","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/notes-on-type\/","title":{"rendered":"Notes On Type"},"content":{"rendered":"

Tr\u00e9 Seals, Vocal Type Co.<\/span><\/h3>\n

\u201cI decided to find a way to increase diversity and empathy in the design industry. I knew I couldn\u2019t just change the demographics or the education system. So I tried to figure out a way to introduce a non-stereotypical piece of minority culture into the design itself, starting with the basis of any good design \u2014 typography.\u201d <\/span><\/i>So reads the mission statement<\/span><\/i><\/a> of Tr\u00e9 Seals\u2019 foundry <\/span><\/i>Vocal Type Co<\/span><\/i><\/a>, an independent initiative running since 2016 which seeks to diversify design innovatively. <\/span><\/i><\/p>\n

As you see it, why is type design so important in the world?<\/strong><\/p>\n

Type is strange. On the one hand, it\u2019s subliminal to most people. However, it\u2019s also the most direct form of visual communication. Type says a lot about a person, a brand, or whatever the text you might be reading is about, before you even begin to read it. <\/span><\/p>\n

Different typefaces, like people, have different personalities. For example, type is how you can tell the difference between an antique store and a tech company or a historic university and a sports team. Type guides us through every street: it\u2019s how we tell time, it\u2019s the reason we have books, text messages, websites, food labels, and almost everything in our lives.<\/span><\/p>\n

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Courtesy of Vocal Type<\/figcaption><\/figure>\n

What is your guiding ethos when it comes to your own practice? What kind of things do you find important to keep in mind when designing type?<\/strong><\/p>\n

I\u2019m a firm believer that everything happens for a reason. And in line with that, that every design decision should also have a reason behind it. So at the end, by the time you\u2019ve compiled all of these design decisions, all of these reasons, you have a story. And stories are what connect us. Stories and histories are what make Vocal, Vocal.<\/span><\/p>\n

So for me, when I\u2019m designing type, I always have to ask myself, \u201cWill this decision help or harm the story?\u201d<\/span><\/p>\n

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A post shared by Vocal Type Co. (@vocaltype.co)<\/a><\/p>\n<\/div>\n<\/blockquote>\n