{"id":1043,"date":"2018-02-19T12:02:48","date_gmt":"2018-02-19T12:02:48","guid":{"rendered":"https:\/\/everpress.com\/blog\/?p=1043"},"modified":"2018-05-29T12:27:06","modified_gmt":"2018-05-29T11:27:06","slug":"uniformed-workwear-valerie-hui-otho-london","status":"publish","type":"post","link":"https:\/\/everpress.com\/blog\/uniformed-workwear-valerie-hui-otho-london\/","title":{"rendered":"Uniformed Workwear with Valerie Hui of Otho London"},"content":{"rendered":"

Can you tell our community a little about yourself to get started?<\/h3>\n

I\u2019m the founder and designer of the London based brand, Otho which launched in 2014. After graduating from London College of Fashion, I did a few freelance design jobs here and there before starting my own brand.<\/p>\n\"\"\n

\u2014 Otho London AW 17. Source:\u00a0Otho London.<\/span><\/p>\n

How would you describe the aesthetic of Otho?<\/h3>\n

Uniformed workwear tailored for women.<\/p>\n

How did you develop Otho?<\/h3>\n

It was quite an organic process\u2026 having struggled then to find workwear for girls, I realized that what I wanted to create could easily fill a gap in the market!<\/p>\n\"\"\n

\u2014 Otho London AW 16. Source:\u00a0Otho London.<\/span><\/p>\n

What does a typical day look like for you?<\/h3>\n

It really varies but usually it\u2019s admin in the morning followed by the creative stuff after. At the moment, I\u2019m working on creating new pieces for the online store\u2026 so my day consists of mostly sewing and developing.<\/p>\n

When you\u2019re in need of a hit of inspiration, where do you turn?<\/h3>\n

Exhibitions, documentary photography books and men at construction sites.<\/p>\n\"\"\n

\u2014 Otho London AW 16. Source:\u00a0Otho London.<\/span><\/p>\n

What would be your dream project?<\/h3>\n

I\u2019d love to do an installation! It would be great to work on something on a large physical scale, and I’ve always love to dabble in set design.<\/p>\n

What\u2019s been your favourite piece of work to date?<\/h3>\n

The pinstripe denim overcoat and matching jeans from AW15.<\/p>\n

What can we expect to see from you for the rest of the year?<\/h3>\n

More garms, more work, more collaborations!<\/p>\n\"\"\n

\u2014 Otho London AW 15. Source:\u00a0Otho London.<\/span><\/p>\n

What has been the hardest part of your journey? How did you overcome it?<\/h3>\n

I would probably say having to do wholesale each season, it\u2019s incredibly tough for small brands to meet minimums for production. Most of my products are now sewn in house so we can produce with demand and on a small scale, and I\u2019ve now moved my focus to selling direct to the customer through our online store. We should be relaunching in early March so keep your eyes peeled!<\/p>\n

3 tips for anyone looking to start their own creative journey?<\/h3>\n

Organise your shit, don\u2019t rush into it and work your ass off!<\/p>\n\"\"\n

\u2014 Otho London AW 17. Source:\u00a0Otho London.<\/span><\/p>\n

Heritage vs Contemporary – which one and why?<\/h3>\n

Can I choose both \u2013 70% Contemporary and 30% Heritage? I take a lot of inspirations from traditional workwear but also modern construction uniforms. I think it\u2019s important to understand the origin of the design and interpret it in a new way.<\/p>\n

Biggest challenge facing the creative community in 2018 and beyond?<\/h3>\n

Staying afloat.<\/p>\n\"\"\n

\u2014 Otho London AW 17. Source:\u00a0Otho London.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Valerie Hui talks design, inspiration, and what it takes to run women’s workwear brand, Otho London.<\/p>\n","protected":false},"author":19,"featured_media":2035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[83],"_links":{"self":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/1043"}],"collection":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/comments?post=1043"}],"version-history":[{"count":26,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/1043\/revisions"}],"predecessor-version":[{"id":2033,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/posts\/1043\/revisions\/2033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media\/2035"}],"wp:attachment":[{"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/media?parent=1043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/categories?post=1043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/everpress.com\/blog\/wp-json\/wp\/v2\/tags?post=1043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}